Apple appears to be gearing up for a significant increase in iPhone sales, raising its 2021 production by 20%.
According to Bloomberg, Apple has been fairly steady in recent years, ordering 75 million units a year for the period between a launch and the end of the year. With its next phone, however, the company is asking suppliers to build an initial run of up to 90 million.
The next version of the iPhone is not expected to be a revolutionary upgrade, but a rather modest evolutionary improvement. Nonetheless, Bloomberg reports that Apple expect post-pandemic demand to drive increased sales.
Apple is notoriously cautious about estimates and projections, and demand often outstrips supply. For the company to order 90 million units is a testament to how popular Apple expects the next iPhone to be.