Apple may be preparing to enter the the streaming TV big leagues, with a play for the NFL Sunday Ticket.
In the battle for the streaming TV market, sports is one of the most important keys to success. A strong emphasis on sports has allowed fuboTV to quickly go from a small upstart to one of the major competitors at the top of the streaming food chain.
Apple appears ready to get in on the action, and is in early talks for the rights to the NFL Sunday Ticket, according to The Information, via The Verge. The NFL Sunday Ticket would give Apple the ability to broadcast all football games not available on local stations.
Sports Business Journal’s John Ourand says the negotiations have not officially begun, but the NFL has had preliminary talks with companies, including Apple.
If Apple is able to secure NFL Sunday Ticket, it would be a game-changer for the company’s Apple TV+ service.