Monday, October 25, 2021

Apple TV+ Hits 40 Million Subscribers

Apple TV+ has crossed a major milestone, according to estimates, topping 40 million subscribers.

Apple TV+ is the company’s take on streaming TV, with a focus on original content. Ted Lasso, The Morning Show and Mythic Quest are some of the biggest TV shows on the platform. Meanwhile, Tom Hanks’ Greyhound was a critically-acclaimed movie that debuted on Apple TV+.

Despite being a relative newcomer to the streaming market, Apple’s entry is already making some impressive strides, according to Newsweek. Apple TV+ was estimated to have 33.6 million subscribers at the end of 2019 and 40 million by the end of 2020.

With 40 million subscribers, Apple TV+ comes in ahead of Paramount+ (under 36 million), Peacock (33 million) and Hulu (39.4 million). Apple’s platform is still behind HBO Max and far behind Disney+, Amazon Prime and Netflix.

In addition, Apple TV+ has obviously benefited from Apple bundling it for free with new purchases of iPhones, iPads and Macs. It remains to be seen if the service maintains its popularity once people have to pay for it.

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