Netflix has confirmed the rumors, announcing it will offer mobile games at no extra cost and ad-free.
Netflix has been rumored to be preparing to enter the video game market, even going so far as to hire Mike Verdu — formerly of Electronic Arts and Facebook’s Oculus team — as Vice President of Game Development.
According to CNET, the company has now confirmed its plans at its second-quarter earnings calls.
“There’s a rich opportunity to continue to deliver and advance the technical capability to improve the quality of game experiences we can deliver across the range of devices,” said Greg Peters, Netflix’s chief operating and product officer.
Netflix entering the video game market could be a game-changer for the company and help drive subscription growth. Especially with plans to offer the service at no extra cost, consumers who have complained about Netflix’s price hikes may suddenly see the company’s offering as an entertainment-based value proposition.