HiTechEdge

Tag: Apple TV+

  • Apple Spending $500 Million on Apple TV+ Marketing in 2022

    Apple Spending $500 Million on Apple TV+ Marketing in 2022

    Apple is ramping up its marketing for Apple TV+ in 2022, to the tune of $500 million.

    According to The Information, via The Mac Observer, Apple TV+ has some 40 million subscribers, roughly half of which are paying a subscription fee. Apple had a very generous trial period initially, giving anyone who bought a new Mac, iPhone or iPad an entire year for free. Even though Apple has since reduced that to three months, T-Mobile is offering its users a free year of Apple TV+.

    It appears the Cupertino company is getting serious about marketing its streaming TV service, something that has been a sore point for some Apple partners who believe the company hasn’t done enough in the past. Apple plans on spending some $500 million this year, and will release a new move or show every week during 2022.

    Given that Apple has a number of critically-acclaimed and award-winning hits on its hands, it’s a safe bet the marketing will likely pay off.

  • Apple Risks Angering Users With Push Notifications About Emmys

    Apple Risks Angering Users With Push Notifications About Emmys

    Apple has risked drawing the ire of some users with unsolicited push notifications regarding the Emmys.

    Ted Lasso, an Apple TV+ exclusive, has racked up an impressive number of Emmy nominations. Not surprisingly, Apple wants people to know and issued a press release for that purpose.

    As AppleInsider points out, however, the company followed that up a day later with push notifications alerting users. The notifications included invitations “to see why Ted Lasso and more Apple Originals are up for awards.”

    Given Apple’s focus on privacy and protecting user rights, it’s not a good look for the company to send unsolicited, and potentially unwanted, push notifications — even for the purpose of celebrating a major accomplishment.

  • Apple Making a Play for NFL Sunday Ticket

    Apple Making a Play for NFL Sunday Ticket

    Apple may be preparing to enter the the streaming TV big leagues, with a play for the NFL Sunday Ticket.

    In the battle for the streaming TV market, sports is one of the most important keys to success. A strong emphasis on sports has allowed fuboTV to quickly go from a small upstart to one of the major competitors at the top of the streaming food chain.

    Apple appears ready to get in on the action, and is in early talks for the rights to the NFL Sunday Ticket, according to The Information, via The Verge. The NFL Sunday Ticket would give Apple the ability to broadcast all football games not available on local stations.

    Sports Business Journal’s John Ourand says the negotiations have not officially begun, but the NFL has had preliminary talks with companies, including Apple.

    If Apple is able to secure NFL Sunday Ticket, it would be a game-changer for the company’s Apple TV+ service.

  • Apple TV+ Hits 40 Million Subscribers

    Apple TV+ Hits 40 Million Subscribers

    Apple TV+ has crossed a major milestone, according to estimates, topping 40 million subscribers.

    Apple TV+ is the company’s take on streaming TV, with a focus on original content. Ted Lasso, The Morning Show and Mythic Quest are some of the biggest TV shows on the platform. Meanwhile, Tom Hanks’ Greyhound was a critically-acclaimed movie that debuted on Apple TV+.

    Despite being a relative newcomer to the streaming market, Apple’s entry is already making some impressive strides, according to Newsweek. Apple TV+ was estimated to have 33.6 million subscribers at the end of 2019 and 40 million by the end of 2020.

    With 40 million subscribers, Apple TV+ comes in ahead of Paramount+ (under 36 million), Peacock (33 million) and Hulu (39.4 million). Apple’s platform is still behind HBO Max and far behind Disney+, Amazon Prime and Netflix.

    In addition, Apple TV+ has obviously benefited from Apple bundling it for free with new purchases of iPhones, iPads and Macs. It remains to be seen if the service maintains its popularity once people have to pay for it.