HiTechEdge

Tag: Play Store

  • Google’s Play Store Privacy Changes Won’t Match Apple

    Google’s Play Store Privacy Changes Won’t Match Apple

    Proposed privacy changes for Android developers will fall short of the protections Apple offers, according to new reports.

    Google made headlines when it informed developers it would be changing how privacy is handled. Developers will soon be required to disclose the security features their apps offer, whether an app adheres to Google’s Families policy, if the app’s safety section has been independently verified and if data collection is optional or required.

    Despite offering significant improvements over the current privacy protections, Google’s level of protection will still fall short of Apple’s recent moves, according to AppleInsider.

    In particular, Google wants advertisers to continue to be able to target ads, as well as quantify how effective those ads are. In contrast, Apple’s App Tracking Transparency (ATT) is specifically aimed at preventing advertising’s from tracking users.

    According to AppleInsider, two Google employees say the company is working to improve privacy, but dragging its feet at the same time. The company clearly has more to lose than Apple, since it makes the bulk of its income from advertising. In contrast, Apple makes the bulk of its money from hardware and paid services, meaning it doesn’t treat people’s data as the product.

  • Google Bringing Its Own Version of Privacy Labels to Play Store

    Google Bringing Its Own Version of Privacy Labels to Play Store

    Google is adopting a major feature from iOS, implementing its own version of app privacy labels.

    Apple introduced privacy labels late last year, requiring developers to disclose what information they collect and link to a user. The feature has shed a spotlight on the data practices of popular apps, with Facebook and Google drawing sharp criticism for the amount of data collected.

    Google appears to be following Apple’s lead, informing developers it is rolling out a safety section in the Google Play Store, designed to help consumers understand an app’s data and security practices. The information presented includes an app’s security features, such as encryption; whether an app follows Google’s Families policy; whether data collection is required or optional; if the app’s safety section has been verified by an independent third-party; and whether the app allows users to request data deletion upon removal.

    Google makes it clear its own apps will be subject to the new safety section, along with third-party apps.

    All apps on Google Play – including Google’s own apps – will be required to share this information and provide a privacy policy.

    We’re committed to ensuring that developers have plenty of time to prepare. This summer, we’ll share the new policy requirements and resources, including detailed guidance on app privacy policies. Starting Q2 2022, new app submissions and app updates must include this information.

    Google’s announcement is good news for Android users, and should be a significant step forward in protecting their data and privacy.