Wednesday, August 4, 2021

Apple Risks Angering Users With Push Notifications About Emmys

Apple has risked drawing the ire of some users with unsolicited push notifications regarding the Emmys.

Ted Lasso, an Apple TV+ exclusive, has racked up an impressive number of Emmy nominations. Not surprisingly, Apple wants people to know and issued a press release for that purpose.

As AppleInsider points out, however, the company followed that up a day later with push notifications alerting users. The notifications included invitations “to see why Ted Lasso and more Apple Originals are up for awards.”

Given Apple’s focus on privacy and protecting user rights, it’s not a good look for the company to send unsolicited, and potentially unwanted, push notifications — even for the purpose of celebrating a major accomplishment.

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