Tuesday, December 7, 2021

Google’s Play Store Privacy Changes Won’t Match Apple

Proposed privacy changes for Android developers will fall short of the protections Apple offers, according to new reports.

Google made headlines when it informed developers it would be changing how privacy is handled. Developers will soon be required to disclose the security features their apps offer, whether an app adheres to Google’s Families policy, if the app’s safety section has been independently verified and if data collection is optional or required.

Despite offering significant improvements over the current privacy protections, Google’s level of protection will still fall short of Apple’s recent moves, according to AppleInsider.

In particular, Google wants advertisers to continue to be able to target ads, as well as quantify how effective those ads are. In contrast, Apple’s App Tracking Transparency (ATT) is specifically aimed at preventing advertising’s from tracking users.

According to AppleInsider, two Google employees say the company is working to improve privacy, but dragging its feet at the same time. The company clearly has more to lose than Apple, since it makes the bulk of its income from advertising. In contrast, Apple makes the bulk of its money from hardware and paid services, meaning it doesn’t treat people’s data as the product.

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