Tuesday, December 7, 2021

Instagram’s New Collabs Feature Allows Users to Co-Author Posts

Instagram is unveiling a new feature, Collabs, that will allow separate accounts to co-author posts and share resulting likes.

Co-authoring posts and collaborating on projects is a popular way for social media content creators to build their brand and attract users. Instagram’s new Collabs feature is likely to be a big hit, allowing users to collaborate on posts and Reels, according to The Verge.

Collabs are accessed via tagging, giving the second account the option to accept or reject the Collab. Once the two accounts are involved in the Collab, views, likes and comments will be shared between the two accounts.

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