Thursday, September 16, 2021

Lookout TikTok: Reddit Adds TikTok-Style Video Feed to iOS App

Reddit has added a TikTok-style video feed its iOS app, the latest social media company to emulate the popular platform.

TikTok is one of the most popular and fastest-growing social media platforms, driven by its short, viral videos that have made stars and fortunes. Other platforms have sought to cash in on the trend, and Reddit is the latest to do so.

According to TechCrunch, Reddit has added a video feed button to its iOS app, just to the right of the search bar. While the company has been experimenting with this feature for some time, this marks an increased effort to make the feed much more prominent than it has been in the past. 

“Reddit’s mission is to bring community and belonging to everyone in the world, and subsequently, Reddit’s video team’s mission is to bring community through video,” a Reddit spokesperson told TechCrunch. “Over the course of the last year, our goal was to build a unified video player, and re-envision the player interface to match what users (new and old) expect when it comes to an in-app video player — especially commenting, viewing, engaging and discovering new content and communities through video.”

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