Tuesday, June 22, 2021

Twitter and Eric Holthaus Partner to Create Local Weather Service

Twitter is partnering with Eric Holthaus, the “Rebel Nerd of Meteorology,” to offer a local weather service.

Twitter has long-since established itself as a major source for news, with usage spiking during significant events and major stories breaking on the platform. The company is now partnering with Eric Holthaus to help branch out into local weather.

The service clearly aims to offer a more social approach to weather, involving users as much as informing them.

“Every single evening, you’ll get a short message in your inbox with a forecast made by a meteorologist in your city, along with a news story, a poem, a meme, a short video, or a call to action,” says Tomorro’s About page. “Our goal is to share the joy of being alive at this particular moment in history, and be there with you no matter what the weather.

“When the weather gets scary, we’ll have a team of experts to talk you through it. When there’s injustice happening somewhere that needs more attention, we’ll let you know about it. When there’s a project or idea that could use your help, we’ll ask you to pitch in if you want to. Our goal is to change the narrative of our shared Tomorrow. The bottom line is: The climate is changing, and it’s going to take all of us to build a better world that works for everyone.”

The service is currently available in Atlanta, Boston, Charlotte, Chicago, Dallas / Fort Worth, Detroit, Houston, Minneapolis, New York City, Philadelphia, Portland, Republica Dominicana, San Antonio, San Francisco, Toronto and Washington DC. More cities will continue to be added over time.

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